01 Aug Brand Marketing: A Review of Several Luxury Hotel Projects
As someone who has been involved with brands at just about every stage of development, marketing and promoting for nearly 20 years, it’s exciting when I have an opportunity to work with brand marketing projects. It’s always a collaboration, so it is important to bring the best people together with the strongest members of the brand teams to execute photoshoots, video production, interviews, press releases, collateral materials, social media and advertising campaigns and more.
In the case of these luxury hotels, it was important to create a library of photography to showcase the property’s many assets to guests. Four Seasons had just recently completed the renovations of their meeting room and ballroom spaces, as well as wanting to feature several luxury suites; The Jefferson wanted to highlight the travel experience while at the hotel; and The W had just revealed their $30 million top-to-bottom renovation. Though each of these hotel projects have a very different look and feel to them, it was important to produce photography that best told their own unique story.