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In The News: Belmond Aims to Reengage Travelers

LVMH-owned hotel group Belmond is helping travelers reconnect with nature by touting some of its experience offerings. Belmond and high-end camera manufacturer Leica Sport Optics are offering “First Light” nature walks at different destinations, giving travelers opportunities to see breathtaking sites under unique circumstances. While the coronavirus pandemic has curtailed the travel industry, affluent travelers will likely continue seeking out exclusive, and safe, experiences.

“While many luxury travel brands have focused on intimate localized experiences with guests for years now, we are seeing this become more important than ever as guests want to make the most of their travel experience, but social distancing is a must,” said Damon Banks, editor and managing partner at LuxeGetaways. “Early mornings are an ideal time to set out on these experiences to start your day on a high note while enjoying some freedom from your social bubble at home.”

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